BRANDING

Glenda's Get-it-n-Go Banana Pudding

Okay so real talk–this pudding is phenomenal. Glenda is allergic to bananas but knows she has a talent for banana pudding. She makes the rounds at her office whipping up light, fresh batches for each new order.

 

I knew this logo needed to encapsulate the homemade, deep south essence of her pudding. I landed on a rustic yet feminine font, coupled with the circle to represent the Nilla wafer. Purple is Glenda's favorite color, which also happens to be complementary to the yellow hues in the pudding.

 

We also had a photoshoot of her pudding... which I had to try for "research" (I'm drooling now thinking of it). The photos came to live on her order form, which I designed with simplicity in mind.